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Remarkable in this was his oscillation between applied and free, commission and art, the creative interaction between duty and freedom, which was only possible as the advertising departments of the companies proved – still, one must state – to be open to surprising suggestions and not less stunning solutions.
Only in this way René Groebli, the advertising man, could remain an artist. While Groebli the artist could enjoy a well-equipped studio that would allow him his time and material intensive experiments. In this way and for such a long time this has not occurred a second time in European photography.
As a visionary in black-and-white René Groebli has long been part of the history of photography. The “color magician” René Groebli must now be re-discovered.
