PROVENCE: Unconscious, Provence, 2025, PB
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PROVENCE was founded in 2009 in Nice, France, and today operates as a collectively run publishing house and agency for contemporary art. In addition to its weekly newsletter, as well as its print publications, exhibitions, and artworks, PROVENCE also advises private individuals and institutions.

The latest print issue, PROVENCE UNCONSCIOUS, draws inspiration from the Zurich-based office’s proximity to the C.G. Jung Institute in Küsnacht—recently and notably visited by Pamela Anderson, who also appears in the publication. PROVENCE UNCONSCIOUS focuses on the work of three US-American artists—Mike Kelley, Matt Mullican, and Jason Rhoades—whose practices orbit around the themes of psychoanalysis and the unconscious. The issue also features collaged analog photographs of  Laura Langer’s spiral paintings, and a manuscript-style dream archive: over 30 hand-written or drawn submissions by artists, curators, jungians, and writers. Additional sections include, among many other things, jewelry by Bernhard Schobinger, photographs by Calla Henkel and Max Pitegoff, and a curatorial exploration of Emma Jung—analyst and wife of C.G. Jung—shedding light on the often-overlooked feminine legacy within Jungian thought.

We didn’t include any cooking recipes. And no, PROVENCE is not a magazine—but if it were, it would probably be the most radical one among its contemporary art peers.

Team:

Editors-in-Chief: Paolo Baggi, Samuel Haitz

Founding Director: Tobias Kaspar

Editors: Nina Hollensteiner, Claire Shiying Li

Fashion Editor: Veronika Dorosheva

Editorial Assistant: Tatjana Hub

Special Projects: Philip Pilekjær

Founding Art Director: Pascal Storz

Graphic Designer: Lucas Manser

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